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The philosophy is to broaden the paradigm around engagement from an 'extraction mindset' to a mutually beneficial 'elicit mindset'. For example the current prevailing thinking in business is "if we get engagement to increase by x% then discretionary effort will increase by y% and our performance / profits can increase by z%".  This is necessary of course but the iREAP™ is capable of achieving much more than that.  By adopting an elicit mindset of "what changes to you need to make to not only enrich your experience of work but add value to the business" the benefits also can include increased well-being, reduced burnout, greater health as well as performance and efficiency.


More information about the general purpose of iREAP™can be found here along with the research background of the tool.